Your campaign can’t serve because it contains no active ad groups. Warn if a campaign has been created but doesn’t contain any active ad groups. Use at least 4 callout assets to make your ads more prominent, which can increase CTR. Warn if there aren’t at least 4 callouts at the account level, Search campaign level, or at least one callout for each ad group within the campaign. Use at least 4 sitelink assets to make your ads more prominent, which can increase CTR. Warn if there aren’t at least 4 sitelinks at the account level, Search campaign level, or at least one sitelink for each ad group within the campaign. Sitelink assets with description text can improve your CTR. Warn if you try to add or edit sitelink feed items that don’t have description text associated with them. Using HTTP in the tracking template can disrupt your click measurement and redirect systems. If your tracking template uses the HTTP protocol (instead of HTTPS), you’ll be reminded to update it. Tracking template uses HTTP instead of HTTPS More text means more room to convey your message, and can improve your click-through rate (CTR). If your expanded text ad doesn’t include a second description and a third headline, you’ll be reminded to enter them. Text ad needs a second description line and a third headline Custom rules don’t apply to removed or finished campaigns. Custom rules apply to all campaigns, including all enabled, paused, pending, or draft campaigns. These rules are built-in by default, but you can customize or disable any of them. If you don't find the built-in rules helpful and want to hide them, you can quickly pause them in bulk in the custom rules view.
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